Wednesday, 01 July 2009 05:56
Split testing allows you to divide your list into equal parts and send each group a different version of your email. Unlike other email marketing software which limits you to A/B or "one or the other" split tests, you can test an unlimited number of email variations. Email Dealer Marketing Solution can then automatically determine the winning email based on open rates or click rate and send it to the rest of your list after a predefined period of time - automatically! You can also view, export and print a complete report about the performance of your split testing, including click and open rates for each email variation, as you can see here: Imagine if your email marketing software could automatically send out a congratulatory email the day before everyone's birthday. What if it could automatically add a contact to a new list as soon as they click a link in your email campaign, or even send them a new, personalized email message as soon as they open an email you've sent them? With triggers in Email Dealer Marketing Solution all of this is possible - and more. Triggers can be used to:A summary of new features is shown below. We believe that Email Dealer is the most powerful, fully-featured and easiest-to-use email marketing software you'll find.
Find the Best Performing Campaign With Split Tests
Automate Your Follow Ups with Triggers
Get the Whole Picture With Event Logging
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The new event logging feature in Email Dealer Marketing Solution makes it easy to log events (such as meetings or phone calls) against contacts in your list. Combine this with automatic event logging, which automatically creates a new event every time a contact:
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Work Smarter With the Recent Activity Log
The recent activity log appears across the top of the Email Dealer Marketing Solution control panel and stores a list of recently accessed items, including contacts, campaigns, lists, reports and custom fields. You can instantly get back to what you were working on - it's quicker than search and takes just one click.
Get to Your Contacts Quicker With Contact List Grouping
If you like to segment your contacts across multiple lists or if you're a digital agency with clients then you'll appreciate the new contact list grouping feature. Instead of all contact lists being shown on one page, you can group lists into folders using nothing more than drag and drop. You can expand and collapse folders and your preferences will be remembered - even after you logout. For digital agencies, each of your clients will only see their own folders and display preferences are saved for each user.
Schedule Follow Up Reminders With Google Calendar Integration
Email Dealer Marketing Solution integrates directly with your Google calendar, allowing you to assign follow up reminders to your calendar directly from within the application. To assign a follow up reminder, simply click on the "Add to Google Calendar" icon next to any date field when viewing or editing a contact's profile. You can choose the date and time for the follow up and a link back to the contact's profile is even included in the notes section.
20 New Built-In Email Templates
Email Dealer Marketing Solution includes 20 new email templates which work in all popular email clients including Outlook, Yahoo, GMail and Hotmail. We've also designed new templates that match the look and feel of your store if you're running Interspire Shopping Cart - so now your branding stays consistent on your website and in your emails!